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#Everweb form snippet update

Use data-nosnippet tag inline with span, div, or section HTML elements to prevent that specific text from appearing in both featured snippets and regular snippets.

Add the nosnippet meta tag to the page to prevent all content on the page from appearing in both featured snippets and regular snippets (meta descriptions).

To prevent content from appearing in featured snippets, Google provides three options: Using Nosnippet, Data-nosnippet & Max-snippet Sidenote: Don’t forget that Featured Snippet content is also often read aloud by Google voice search devices, which adds another opportunity for organic visibility. If you do decide that you want to entirely opt-out of appearing in featured snippets, Google offers tags you can implement on your page to prevent content from appearing in featured snippets. Unfortunately, Google currently doesn’t offer the ability to filter by featured snippets within Google Search Console, and they are not noted differently in Google Analytics either, which adds some challenges to this task of analyzing their performance. Ultimately, the decision whether or not to target featured snippets should be made on a case-by-case basis depending on what your keyword ranking, CTR, click, impression, and conversion data tell you. However, initial data from SEOClarity found that there was no significant change in traffic to featured snippet URLs as an immediate result of this update.

#Everweb form snippet update

However, on that date, Google began de-duplicating these results, meaning that a URL would either appear as the Featured Snippet or in the organic results, but not both, for a given query.įor some search marketers, this update has called into question whether earning featured snippets is still a good strategy, compared to earning the traditional organic #1 result.ĭepending on the query, the intent, and the content contained within the snippet, featured snippets may produce a zero-click outcome, or the click-through-rate may be significantly higher for the regular blue links. Once in the standard organic blue links – usually within the top several results.

Prior to January 23, 2020, ranking for featured snippets provided the benefit of ranking in two places organically: ‘Carousel Snippets’, Are Still Highly Prevalentįeatured snippets offering “bubble refinements,” also known as carousel snippets, launched in 2018, but continue to be displayed for approximately 8.62% of queries which produce a featured snippet result, according to data provided by Moz BI analyst, Eric Hedekar.Ĭapturing featured snippets has been a goal of SEO professionals for years, given their tremendous potential for organic traffic and visibility.Īccording to Moz, 24% of search results display a featured snippet, but recent developments have added new considerations to the value of earning these types of results. BERT Affects Featured Snippets in 70 LanguagesīERT, Google’s “neural network-based technique for natural language processing (NLP) pre-training called Bidirectional Encoder Representations from Transformers,” has been rolled out for both rankings and featured snippets in 70 languages, as of December 9, 2019.īERT allows Google to better understand complex queries, such as in the example Google provided below, in which Featured Snippet content changed to better answer the query as a result of BERT. Recent Developments in Featured Snippets 1.

Targeting featured snippets is not a new SEO strategy.įor several years now, SEO professionals have shared common best practices used to earn these coveted paragraph, list, or table results.īut Google has unveiled a handful of new updates to featured snippets in the past couple of years, which affect which content is selected and how the snippets appear in the search results.